OIWF youth forum
Project management and copywriting to increase registration for the Ottawa International Writers Festival (OIWF) annual youth forum.
01
Goals
The goal of this project was to increase registration and attendance of the OIWF's annual multi-day Youth Forum, an event dedicated to showcasing the writing and creativity of local youth. With less than one month until the event and low registration numbers, I crafted and executed a social media campaign to boost registrations.
02
Audience
The audience was millennials and gen X with children, disposable income, a love for reading or writing,
and a passion for youth-related social issues.
03
Outcome
After conducting stakeholder interviews, target audience research, and a social media audit, I crafted key messages for the team to use across platforms, which I also utilized in writing social media copy for posts and ads to increase event registration.
As a result, in less than one month event registration increased by 77%, Twitter following increased by 1,200%, and Facebook following increased by 483%.