NWHN landing page
Writing a landing page to boost submissions to the National Women's Health Network's Young Feminist,
an article series within their quarterly print newsletter, to ensure a consistent pipeline of content.
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Goals
The primary purpose of the landing page is to entice readers to submit abstracts for the article series, allowing NWHN staff to vet potential authors and create a pipeline for newsletters with an easier process than what they were currently undertaking. The secondary goal was to foster relationships with younger Americans to nurture them into supporting NWHN long-term.
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Audience
The target audience is female students and young adults aged 18 to 30 across America with a passion for health and feminism. They are beginning their careers or making a career change and want to bolster their portfolio with published work by a credible non-profit.
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What the client thinks
"Not only is Stacy an incredible copy editor, she's also a skilled copywriter, project manager, public relations professional, and strategic thinker. Seriously - work with her. You won't regret it and we'll probably end up fighting for her valuable time."
Adele Costa, Director of Communications,
National Women's Health Network
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