CPAWS postcards
and brochures

Writing original print materials promoting program areas for use at outreach events.

Goals

The primary goal of the print materials is to raise awareness of the chapter and their work within the community.

The secondary goal is for readers to visit the links to learn more.

Audience

Audiences vary between gen z, millennials, and baby boomers depending on the project area. Each audience has a passion for nature, from climate action with gen z to protecting the outdoor spaces they use with millennials and wanting to leave a legacy with baby boomers.

What the client thinks

"Stacy combines thorough research and fresh ideas to approach our copy in new, impactful ways - knocking it out of the park every time. Whether she was tackling direct mail, newsletters, or ads, Stacy delivers intentional, on-brand copy while taking stress off my team's plate."

John McDonnell, Executive Director, Canadian Parks and Wilderness Society - Ottawa Valley Chapter